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Aha, that’s it!

Heads nod. Grins spread across the room. Everyone is excited.

Whether it’s a full branding assignment or a great campaign, there’s a eureka moment of truth where the seemingly impossible becomes crystal clear.

With the perfect blend of Simple Truth + Creativity, we help you change the conversation in your category so you can lead it. We’ve got the big idea. We know what has to be done.

And as simple as that, Bob’s Your Uncle.


Bob’s Your Uncle is a Toronto-based advertising agency helping innovative brands achieve leading market share.

Services: Strategy, Creative, Digital, Social, Experiential

Category Experience: CPG, Consumer Electronics, Food & Beverage, Financial, Travel & Tourism, Natural Health Products, Health & Beauty, Fitness, Fashion, B2B

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You really can meet your ancestors – they’re waiting for you online.


We call them features. You call them precious moments.


The joy of an Italian meal.


Nothing ____ like a Bosch.


There are storytellers, and there are listeners.

Lakefield College School

Nature vs Nurture? Now you don't have to choose.


Love where you live.

The Dominion

You never expect the unexpected.


Kitchen All-Stars


If Santa were Italian ...


Creating Super Sports Heroes.


Meatless for the mainstream.


Take the agony out of travel planning.

Joseph Brant Hospital

A bold new era.

Mike’s Hard Lemonade

Before there was no Mike’s – now there is.

Minute Rice

Take a minute.


Welcomed wherever it goes.


Intelligent waste management.

New Roots Herbal

Feel good about choosing high quality natural health products.


Served fast. Cooked slow.


It shouldn't take 6 wives...


Money back where you least expect it.


Crafted in Canada's iceberg alley.


Setting the bar high.


“a three hour tour, a three hour tour…”

Second Harvest

Indulge your senses, feed your soul.


Bob Froese


Bob has been a leading brand innovator for over 20 years. He was tapped to help lead the development of Canada's world-leading tobacco cessation campaign and has launched category disrupting brands that have become leaders in beverage, natural health products and consumer packaged goods categories. Bob was a feature speaker at the Digital Marketing for Financial Services conference and lead the creation of the Social Media Playbook for the Internet Advertising Bureau (IAB).

Bob is the guy you call when you want to change the game.

Dorothy McMillan

Chief Creative Officer

In creative matters, Dorothy would describe her role more as "chief cook and bottle washer". But don't let her humility fool you. Under her leadership Bob's Your Uncle has become a leading creative agency and an innovator in the digital space, garnering the agency accolades in the Webby Awards, Digiday Awards, the Interactive Media Awards and Creativity. She led the creative transformation of Canon's marketing, creating innovative rich media campaigns and breakthrough digital experiences.

Dorothy is the person you call when it’s been a long time since you’ve seen something from your agency you really loved.

Garry Lee

Chief Operating Officer

Garry is simply one of Canada's top advertising executives - full stop. Under his leadership Cundari became the top Canadian agency on the international GUNN Report, creating category redefining and internationally awarded work for BMW. He also led the team that developed Sunnybrook Hospital's Pain Squad mobile app, which has been used worldwide and won the Grand Prix at the Cannes International Advertising Festival. From there Garry went on to change the advertising industry with the launch of Innocean Worldwide, changing the way automotive advertising is created.

Garry is the person you call when your brand needs serious leadership.

Daryl Klein

Associate Creative Director

Daryl has provided creative inspiration for us for over 15 years. From fashion to food, he's so much a part of our fabric we'd be naked without him.

Daryl is quiet as he is talented, so call him only if you have something to say!

Brian Flay

Senior Writer

With over 16 years of experience, Brian brings creative talent and strategic thinking to every project. While always looking for a way to break through, he knows the importance of never losing sight of a brand’s character. Brian has worked in every medium for clients including Microsoft, Mike’s Hard Lemonade, Molson - and that’s just the M’s.

With his somewhat warped sense of humour, call Brian at your own risk.

Andrew Shortt

Creative Innovationist

Andrew is one of those rare truly hybrid advertising creatives. His traditional and digital work has been awarded internationally at major shows like Cannes, the One Show, The Clios, the Marketing Awards and the ADCC show. A believer that effective work and great creativity aren't mutually exclusive, Andrew has led creative development on multiple Cassie gold winning campaigns as well as Effie's. He was a feature speaker at the DD3 Digital Marketing Conference, has guest lectured on digital creativity at OCAD University and has been called upon to judge the Marketing Awards and the International Clio Awards.

Call Andrew if you like the feeling of your jaw hitting the floor.

Ed Weiss

VP Media Director

Ed’s background in media planning for some of the world’s largest event management brands means he really understands having his feet to the fire and making sure every, single, media dollar is spent wisely. Ed is actively engaged in new media models and a veteran industry member whose counsel is sought by clients and industry associations alike.

Call Ed if you have any doubt that your media is working as hard as it could be. Or if you want to go on a seriously long bike ride.

Casper Jones


Casper provides technology savvy to our digital and creative teams - and often directly to our clients. Always current on what's new, what's possible and what needs to be done, Casper is indispensible for keeping us on the edge without falling off.

Call Casper when you need to know what a "technologist" is, he'll tell you.

Brian Boudreau

Senior Planner

Brian has been a consistently creative and passionate market researcher. He’s worked with the global head offices of Coca-Cola, Levi`s, Xerox, Diageo, and Avery-Dennison to inform game-changing strategy and tactics. He worked on a Domino’s team that won the highest award in advertising research. Brian has an undergraduate degree in philosophy (University of King’s College) and a graduate degree in business (McGill MBA).

Brian is the the person you call when you don’t know what to ask.

Judy van Mourik

Production & Studio Director

Judy can produce anything. In her 15 years of figuring out how to cost-effectively bring the most traditional to the most outlandish ideas to life, there's not much Judy hasn't done and done well.

Judy is the person WE call when we want to get it done.

Sara Presotto

Director of Finance + Operations

Sara does such a great job managing our finances that our clients often wish she was managing theirs. Oh wait, that happened. Probably no better testament to Sara's abilities and her infectious awesomeness than for her to have become an integral part of a client's financial team! Nobody, but nobody, messes with Sara and comes out ahead. An anchor in an often stormy sea, Sara is part of the foundation at BYU.

Call Sara before she calls you.


219 Dufferin St
Suite 304A
Toronto, ON, M6K 3J1




Enjoy the thrill of getting to the big idea? From strategy to creative to execution, we’re always looking for people who can help us get there in a way that’s fast, simple and fun. contact us now